Two West Texas Physical Therapy Boutiques

Own two West Texas physical therapy boutique studios that will give you satisfaction of helping people of all ages, backgrounds, and interests. The first of the studios, part of a fast-growing national franchise that brought practitioner-assisted stretching to the public and introduced a new vertical in the health and fitness industry, was opened in 2018. The second location opened in 2020. Common clients are professional athletes, young athletes, and golfers, but the services offered also can help seniors who want to improve their regular range of motion, people with lower back pain, sciatica, muscular dystrophy, cerebral palsy, and Parkinson's disease. The practitioners can work with anyone age 15 and older. The current owners, Army veterans and active runners experiencing injuries, discovered the franchise while on a business trip. The national franchise, launched in 2004, is expected to grow to 200 locations by 2022, up from 136 now operating. Among the franchise’s store owners are celebrity NFL and MLB players and coaches, who recognize the chain’s potential among sports enthusiasts. The growth is a response to the increased demand for scientifically backed wellness programs. A pioneer in the health and wellness industry, the franchise uses a proprietary strapping system that expertly positions, stabilizes, and isolates muscles to allow for truly effective stretching. A truly unique experience, each stretch is customized to fit the specific needs and preferences of the individual regardless of age or athletic ability. Location: Texas Year Established: 2018 Number of Employees: 14 Franchise: Yes Real Estate: Leased Building Sq. Ft.: 1,200 Rent: $1,500.00 Per Month Lease Expiration: 1/1/2023 Facilities: Two, 1200 square foot shopping center locations Market Outlook/ Competition: Over 80% of Americans don't get enough exercise, and likely don't do enough stretching either, despite its ability to improve blood circulation, mobility, and flexibility. Those who do work out regularly need it: repetitive motions can cause damage to the body. Even just 20 minutes of stretching a week can counteract damage and prevent potential injuries. Not to mention, people say they sleep better, and it just feels great to stretch. Stretch Zone was an early creator of the stretching studio movement that has taken hold all across the country as the popularity of "recovery" widens. ClassPass Inc., the largest health club aggregator by number of club partnerships, with over 30,000 health clubs in 28 countries, named stretching studios the fastest-growing trend just before the pandemic, reporting a 16% increase in restorative and recovery classes being booked. The category is no longer restricted to professional athletes or physical therapy offices. Deep stretching by a professional, which differs from self-stretching or even yoga in its effectiveness, is not something most Americans have experienced. That makes it a somewhat difficult sell: it's not a massage, but it's also not fitness. It's exercise-like, in that it's good for you, but someone else is doing the work. When you experience it, you get it. There's definitely education that has to happen and industry experts have found that when people try it once, they come back. If people try it twice, they come back regularly. Growth & Expansion: Educating the public to reach and attract more customers is key. Investing in pop-ups to bring its services to boutique gyms, YMCAs, or companies where people sit too much, will help expand the market. Some experts predict stretching could grow as big as Pilates, if not bigger. The category sees an equal amount of male and female attendees, and if the “self-care” trend continues as its current pace, consumers will only seek more and more recovery methods. Even Massage Envy, with its 1,000-plus locations, recently added a stretching option.