Premium Home Goods Brand (Amazon FBA and Shopify)

Company Overview & Business Model Established Amazon FBA Business. Own Brand. No employees. Home Based. Inventory is stored in a third-party warehouse in Dallas, TX, hence easily relocatable. This is a premium home goods and lifestyle ecommerce brand designing and selling bathroom towels, kitchen towels, workout towels, beach towels and beach bags, made of 100% cotton, under its own brand. There are 9 parent SKU’s, and around 50 child SKU’s (variations). All products have product identifiers and barcodes from GS1 US. The business currently generates revenue through Amazon FBA (85%-90%), its own website (10%) and other sales channels in the U.S. While being an Amazon FBA brand, the Company has also continuously invested in its own website for 3 key reasons: - Expanding beyond Amazon for brand validation - Delivering the best brand experience and selling directly to consumers - Integrating the backend to several marketplaces in order to keep stock and order information synced across channels The Company has proven the success of its business model in the home goods market, by growing its sales 60% last year and becoming one of the fastest growing and most loved and independent home goods brands in the U.S. Using 100% premium Turkish cotton, products are being manufactured in Turkey by a very reputable manufacturer. Only pet towels are non-cotton and made of microfiber, and being manufactured in China. Inventory is shipped to a 3PL warehouse in Dallas, TX and is efficiently drip-fed to Amazon warehouses every month. The Company currently has around 1 year of inventory on hand. Right now about 75% of inventory is stored at the Dallas warehouse and 25% is stored in Amazon FBA warehouses. You will not need to place an order for a long time or spend any dollars after you acquire the business. This is a completely turnkey Amazon FBA and Shopify store that has the solid base and building blocks to do $5m + per year. All the infrastructure is already built out and business can be operated anywhere in the U.S. With always over 4.5/5.0 reviews, the Company’s products are positioned as a high-end products compared to mass market’s or competitors' low quality items with fewer reviews. As part of Amazon brand registry, the Company owns one of the most beautiful Amazon stores in its category. It also allows the Company introduce the brand to new audiences in the competitive Amazon Marketplace. A Rich Library of Content Founder works with a number of highly qualified and practical freelancers when new product designs, blog posts or photo shoots are needed. The Company has been exclusively working with a very talented photographer, who is based in Istanbul and has been delivering amazing and very cost-efficient visual content for the brand in the last two years. The Company has way more video content on Amazon, than any other brand in its category. Continuous creation of compelling and original content helps the Company bring those eye-catching videos into the mobile phones of millions of Amazon customers and stands out from the crowd. The Transaction The potential sale can be structured as either an asset sale or company sale as a whole, as this business is the sole operation of the Company, which is a single member LLC. There is no broker involved in this potential transaction. Location: Dallas County, Texas Year Established: 2019 Number of Employees: 0 Relocatable: Yes Home Based: Yes Facilities: The potential sale will include: - Website, all domains, social media accounts - Inventory - Trademark (USPTO), logos, digital assets and branding - Visual assets, photo and video shoots, a rich library of content - Amazon seller central account (part of Amazon brand registry) and storefront - Supplier relationship, product designs and spec.s Market Outlook/ Competition: The brand has been differentiated by focusing on more luxurious niches and providing innovative products customized for the customer’s various towel needs (e.g. luxuriously softer and more plush bathroom towels, 100% cotton workout towels for tennis and golf players, ultra absorbent pet towels, reversible beach bags made of towels etc.) The Company is well-positioned to benefit from the home goods market prospects as a unique player that has a great track record of launching premium and high quality towel products for high growth segments Growth & Expansion: Together with significant growth potential of existing products, the Company offers an ideal platform to expand into new marketplaces and significantly increase its sales in the next two years. The continuous launch of new products in the last two years enables the Company to grow its business until 2024 without the need for any new product development or any investment.