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The Company is an established, independent commercial health club with multiple locations in Northern California. Revenue mix consists of membership income (89% of 2021 sales), health drinks and bars (5%), sportswear/accessories (1%), and miscellaneous (5%). The Company’s customer base consists of an estimated 10,000 individual members who pay a monthly membership fee. Management estimates member attrition rate at less than 5%. To generate new business, the Company relies primarily on a high rate of repeat business, a corporate website, inside sales staff, social media marketing (Facebook page, Twitter, Instagram, YouTube), and referrals. The Company’s has 25+ full-time and 10+ part-time staff. Investment Considerations: Superb Staff: The Company’s personnel are its most important asset. In order to ensure club members receive the highest quality services, the Company provides continuous training and support to its dedicated team of professionals. Large Asset Base: The fixed asset base primarily consists of gym equipment, computer hardware and software, office equipment, furniture, fixtures, and leasehold improvements. Employee-Centric Organization: Second only to client focus, the Company is an employee-centric organization. The owners place great value in finding and retaining talented employees and creating an inviting and successful environment for all staff members. Significant Industry Expertise: In addition to the principal’s extensive experience, the Company’s key employees also have significant industry and market knowledge. This wealth of experience and expertise provides the Company with considerable intangible assets and advantages over many regional and national competitors. Location: California
Listed: Apr 21, 2022
Updated: 5 hours ago
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